In marketing, we used to have differentiation, which morphed into Unique Selling Propositions or USPs as I morphed into middle age. Brands are supposed to have or unique attributes so that consumers would prefer them over competing brands. Similarly, countries (they are also brands) can develop unique intangible attributes, so that consumers (tourists) or people at large view them accordingly.
Here is an attempt to view some countries through the lens of a distant and disinterested observer.
England- The guys love to talk about the weather. They invented cricket, and their neighbours invented Golf. Shakespeare continues to give an inferiority complex to writers.
France- They like to think they invented love. But who wrote the Kamasutra is a relevant question to ask.
Italy- The word mafia owes its origin to somewhere in Italy. Lions ate men in their colosseums.
Switzerland- Their Banking is famous like the pirates were at one time in the Caribbean. Clocks are out of fashion.
Greece- They used to have a civilisation...
USA- The world's most gluttonous people seem to live here- McDonald's, Coke, Pizza Hut are all really big brands. Why?
India- The sadhus in their Rolls Royces are ready to take on the world, and their wrong ideas about us.
Sri Lanka- Ravan once ruled here, but he can't rule anywhere today, even after changing his spelling to Ra.One.
Will be continued...
A blog about life, Hindi music, films, humour, books, people, places, events, travel, and occasionally, marketing management or leadership. Mostly apolitical, because that is a personal matter that each of us should decide on, and because I don't want to lose readers!
Subscribe to:
Post Comments (Atom)
Some Meetings are Just Too Good
Ok, one such meetup happened yesterday, with old friends, Prachi Jain and Pratishtha Batra, of IIM Indore fame. There was a new member too ...
These Were Liked a Lot
-
The Bangalore Years (1982-84) at IIMB What happens to anyone who goes to an IIM is that his life changes forever. It is a unique environm...
-
There is this game of songs-no idea what it's called in English, if at all- called Antakshari, where you sing a song, and the next pers...
-
Whoever said a rice cooker is only for cooking rice? On the lookout for new ways to make tea since my only gas cylinder got exhausted and w...
-
Two new faculty members, Juhee Singh Verma and Bharat Singh Patel, joined us at Prestige University. Pics of them, with me and some older t...
-
Just started teaching the Digital Marketing course for its second run. In between last year and this year, two important things happened.. ...
-
I am not a food blogger, but I thought why not try everything once? So here is a simple egg curry recipe. Boil 3 eggs. Peel and set aside....
-
I have been experimenting with drinks all my life. In Calicut, my friend Ravi and I tried out innovative cocktails with local ingredients. ...
2 comments:
Waiting for more to come.
Isn't the Sadhu part a little too old for India? Have we not moved from there?
yeah, we have, but not too many are aware of the fact..
Post a Comment